Fashion e-commerce major Myntra has partnered with Give India for a fundraising initiative to support India fight the crisis caused by the second wave of Covid-19.
As part of the initiative, Myntra has enabled its customers to contribute their funds towards Covid-19 relief measures using their ‘Myntra Insider’ points (the loyalty program points accumulated from shopping on the platform).
Myntra claims that since the start of the initiative in May, around 33,000 customers across the country have contributed more than 26 million Insider points amounting to Rs 1 crore ($137,609).
Speaking on the initiative, Amar Nagaram, CEO at Myntra, in a statement said: “We are proud to play the role of an enabler, by providing our customers the opportunity to donate their Myntra Insider points for the larger good of the community. We have also extended Covid relief measures to our employees and partners and amplified our contributions towards supporting the current healthcare needs of the nation through our partnership with Give India.”
Give India CEO, Atul Satija, added: “We are very grateful to Myntra customers, who have become a valued part of our Covid relief work. It is a wonderful example of India’s citizens rallying together to help each other during the nation’s greatest hour of need.”
Launched in September 2018, Myntra Insider is a loyalty program offering benefits like cash coupons and discounts to customers to shop on the Myntra platform.
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