Couture and traditional wear brand Tarun Tahiliani has announced that it will donate a percentage of its total May and June sales to charity Dastkar’s Artisan Support Fund to aid craftspeople suffering due to Covid-19.
“As India grapples with Covid-19, independent craftspeople and artisans are under serious financial stress,” the brand announced on Facebook. “Their livelihoods have dried up and they are struggling for basic resources. Just like last year where we supported Dastkar- a society for crafts and craftspeople- this year too, we extend our support. A percentage of our total sales for this month and the next is being donated to Dastkar’s Artisans Support Fund.”
The funds will go towards Dastkar’s work with over one lakh artisans in 25 Indian states. Many artisans are currently without work due to local lockdowns and are in need of assistance.
“It is our sincere hope and prayer that with the much-needed financial assistance from this fund, the karigars, who are the backbone of our fashion industry, will be able to help to nurture themselves back,” the brand told The Telegraph India. “After all, we, as designers, must come together to give back and support artisans and craftspeople from across the country in whatever way we can.”
The brand also recently launched its spring/ summer 2021 collection named ‘Timelessness’ with a campaign shot by Hormis Antony Tharakan. Set in a pastel-hued palace, models showcase delicate florals, draped stain, and glittering embellishments with sarees, capes, and lehengas.
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