Beauty brand Sugar Cosmetics has expanded into accessories and lifestyle products with its latest launch. The new line ‘Sugar Merch Station’ features bags, pop-sockets, and water bottles.
Sugar Cosmetics’ new accessories line launched exclusively on its e-commerce store and shopping app, the brand announced in a press release on Thursday. The youth-centred brand, which targets millennials and gen-z, also recently launched a licensed Wonder Woman makeup line.
“Sugar Cosmetics has been a staunch believer in creating brand recall by extending the space a brand occupies in a consumer’s life into other aspects of their lifestyle,” the brand announced in a press release. “After receiving continuous positive customer feedback on their limited edition range of merchandise, Sugar Cosmetics had to provide for this consumer demand. The Sugar Merch Station is a culmination of their most loved merchandise, providing consumer value and some more brand love onto Sugar loyalists.”
The line’s first items are the ‘Glampacker’ duffle bag, ‘Serial Sipper’ water bottle, and ‘Grip Trip’ pop-socket. The line has a minimal design and features the Sugar Cosmetics logo.
Sugar Cosmetics launched in 2015 and, to date, has over 500 SKUs. Describing itself as, “one of the fastest-growing premium beauty brands in India,” Sugar Cosmetics retails a wide range of cosmetics made with low-poly packaging.
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