Union Minister of State with Independent charge of Tourism & Culture, Prahlad Singh Patel, while vitually attending the 13th Convention India Conclave, has said that MICE events have multi-sector impact and they have the potential to elevate the image of a destination on a global level.
While delivering his inaugural address of 13th biennial Convenation India Conclave of India Convention Promotion Bureau (ICPB) in Delhi, Patel said that although the international MICE will take some time to revive, the industry has to remain prepared mentally so that they can kickstart whenever international borders are allowed to open. The minister said that India will be hosting many coveted global conferences in the next couple of years and those events will elevate India’s stature and image in a big way. Patel launched the ICPB promotional film and the MICE Digital manual of India.
In his welcome address, Amaresh Tiwari, Vice Chairman, ICPB, said that the CIC intends to prepare its stakeholders to overcome the challenges and move forward in tune with the new normal. He added that ICPB has been engaged in activities to keep the industry’s morale high through the last few months.
Tiwari also said that ICPB is preparing a plan of action to increase and grow India’s share of International MICE pie from the current 1% to 2.5% in the next 5 years. ICPB also wants to improve India’s international ranking from 28 position to top 10 in the next 5 years. He proposed for a suitable sub brand for Incredible India to promote India’s MICE advantage. He also suggested a special MICE fund to take care of international bidding processes.
Ori Lahav, President, International Association of Professional Conference Organisers ( IAPCO) delivered a keynote on the CIC theme ‘Physical & Digital Meetings – A harmonious Blend’.
The 13th CIC is a hybrid event with the physical event taking place at the JW Marriott in Delhi and the virtual format taking place simultaneously from Bengaluru and Greater Noida.